As a marketer, having a strong email marketing list is an essential tool for connecting with customers, meeting sales targets, and achieving success. When someone joins your email list, they are giving you direct access to a channel they check every day!
In fact, studies reveal that many people overhaul their smartphones for new emails, texts, and social media updates before they even get out of bed. That’s a beauty personal relationship right there. Of course, building that relationship is easier said than done.
Governments from around the world have enacted anti-spam laws that set rules around how companies can interact with customers or potential customers. These laws can cover everything from how companies receive consent for sending commercial messages, what the messages must contain, what they cannot contain, and more.
Essentially, marketers have to wear their marketing and legal department hats as they grow and use their email marketing list. The wrong action could result in important fines. The right actions, however, can turn into a colossal success for your business.
To help you build a strong email marketing list, we have compiled some of the good recommendations to ensure your list delivers the results you hope for. An appointment base of customers that you can market to directly is a great source of interested buyers.
8 recommendations to expand your email marketing list
1. Construct your own list from nip.
A select search online will shown that you can easily purchase an email marketing list that consists of thousands of email addresses. Expanding your email marketing list fast with a few clicks of a mouse sounds enticing, right? This may seem tempting, but there are a couple reasons that you should to shun this at all costs.
First, emailing the people on this list may land you in hot water with regards to anti-spam laws. You should never send email marketing messages to anyone who has not opted in to receiving your emails.
There is also no way to verify the quality of the contacts within the email list you have purchased. Do they fit your target demographic? Are they located in the region where you do business? Are the email addresses even still in use?
To lay aside from legal obligations, there is also the peril your company begins the relationship misery. Unsolicited messages are often unwelcome, annoying, and end up getting cross off without even being read.
Most importantly, expanding your list organically is your best bet for creating a list of subscribers who are actually interested in the content you have to offer. Not only does this bode well for your opens and click-through rates but it also has huge ramifications on your email marketing ROI.
2. Create an offer they can’t concede.
When intend to get someone to opt into your email marketing list, you need to put yourself in the shoes of your major customers and realize questions from yourself, “why?” Why would someone agree to receive emails from your business?
Create an offer that people can take advantage of in return for joining your email list. Some marketers use free e-book downloads to grab the attention of subscribers while others offer discount coupons. No matter what method you use to develop your own offer, a compelling offer will all the time beat no offer at everything.
- Promise singular content.
Does your website offer information or articles that follow to draw people in? Ingraft your dedicated fans to subscribe to your email marketing list by offering email-only content. This could be a weekly blog or article that only email subscribers have to.
If you are invented great content that is earning views and clicks from people already, it stands to reason that they would enjoy receiving more of that content.
Best of all, the content is delivered right to their email inbox! It’s a easy, effective way to turn your existing followers, fans, and customers into email subscribers.
4. Sing up easily
The people that into your website and social media pages should not have to search very long for a link or form where they can sign up to join your email marketing list. Are you making your sign up process easy or are you sending your potential visitors on a treasure hunt?
For example, inserting a sign-up link at the end of every blog is a easy way to reach your customers. If some people have spent the time to read an entire blog or article on your website then there is a excellent opportunity to transform them into an email subscriber. Make the conversion while you have their attention rather than hoping they find your subscription link elsewhere.
Other great places to include sign up links are YouTube or Vimeo videos, or even the “call to action” button on your Facebook page. There are a variety of tools that are easy and simple use. All of them can deliver incredible results.
5. Test of different types of copy.
Are you running a promotion, offer, or campaign to increase the subscribers in your email marketing list? You should be A/B testing your campaign copy to see what gets the best response from customers and fans. Does a certain way of wording your offer seem to be more effective than other ways? A/B testing will reveal this and allow you to concentrate on the most successful strategy.
A/B testing can continue after you have a healthy email list as well. Test different styles of email copy and track which style earns the most clicks, sales, or conversions.
6. Collect email addresses in person.
When someone thinks of building an email marketing list, they think about online methods of building their list. However, many businesses still have some form of physical presence. Does your company attend trade shows, hold events, or have their own brick and mortar location? These are opportunities to connect with people and get their email address.
You could combine this recommendation with tips 2 or 3 by creating a particular offer for people you connect with in-person to take the step of signing up for your email marketing list.
7. Invente appealing email campaigns.
Part of expanding healthy email list is avoiding attrition. How do you prevent existing email subscribers from unsubscribing while you continue to expand your list? Create personalized, appealing email campaigns.
In your mind put yourself for a moment in the shoes of your subscribers. Would you rather receive emails that see nice and appeal to your own interests or would you rather receive poorly designed emails that you have no interest in? The answer should be pretty obvious.
Use exciting photography, effective copy, and target your subscribers based on their personal interests. These seemingly obvious steps will go a long way in maintaining your email subscriber list. Growth simply cannot be achieved if you are unfollowers as quickly as you are convincing them to sign up.
8. Use your website channels.
There is no a law that says a Facebook or Twitter follower cannot also be an email subscriber. The more channels of communication you can have with your users , the better. If they miss an important Facebook update, you can ensure the message reaches them via email.
Share a link to your email marketing list sign-up page in the bio of your social media profiles. Normally include the link in Tweets or Facebook updates to help your followers connect with you through email. The people that engage with you on social media are prime candidates to become good email subscribers.
Put these recommendations into action and you will start seeing your email marketing list grow. Most importantly, the people you are converting into email subscribers are people who could turn into very valuable users. These aren’t random email subscribers with no important in what you have to offer.
Of course, now that you have a healthy email marketing list, you need to ensure that you are reaching those subscribers with great email content.
With INBOX, you can invent targeted, effective, and beautiful email campaigns that will capture the attention of the people on your email marketing list. Combine a good list with great content and you have a recipe for success. Want to see how you can take your email marketing to the next level? Reach out to our team today.